Portfolio 1

Website Portfolio Design for an Insurance Agent

Cover picture for my website design showcase
Main Page for Website
Incomplete Area (to be filled in later)
Incomplete Area (to be filled in later)
phone usability of gerardo
Fully Mobile Accessible

Brief

The idea behind this design was to create something sleek and dark, as the client requested, while keeping the professional tone. While the website is fully complete, it cannot be shown, due to privacy concerns. Here I showcase my design skills while having understanding of the needs of my client.

Category

Web Design

Client

Gerardo Gomez

Start Date

August 20, 2023

Designer

Mojo

Gerardo computer mockup
Mockup Insurance agent Apple Watch
Insurance agent billboard mockup
android phone mockup

In Depth

I designed a sleek, dark-themed portfolio website for an insurance agent, emphasizing professionalism, trust, and clarity. The goal was to build a modern, visually striking digital presence that balances aesthetic appeal with functionality. Note: the images showcased here are not the completed product, but previews of what I can share for privacy reasons.

THE STORY

The insurance industry often suffers from outdated, text-heavy websites that fail to engage visitors. My challenge was to transform this expectation into something bold and modern while still preserving a sense of reliability and trustworthiness. From color psychology (using deep tones to convey authority) to typography hierarchy that ensures easy readability, I crafted a design that elevates the agent’s brand identity. This wasn’t just about making a website—it was about reshaping how potential clients perceive a professional service in a competitive market.

My APPROACH

I approached the project with a focus on both aesthetics and strategy:

  • Applied UI/UX principles to create a clean layout that guides visitors effortlessly.

  • Used contrast and spacing to highlight key services and calls to action.

  • Balanced modern typography with legibility, ensuring a sleek yet accessible experience.

  • Implemented responsive design for flawless functionality across devices.

  • Leveraged visual hierarchy and color psychology to build trust and professionalism.

By combining design thinking, industry-specific insight, and attention to detail, I delivered a website concept that not only looks striking but also drives credibility and client engagement.